Assistant Director for Marketing in Enrollment Management
Case Western Reserve University4.0
Cleveland, OH
Job description

POSITION OBJECTIVE

The Assistant Director for Digital Marketing is primarily responsible for developing and executing a strategic approach to leveraging digital platforms and technology to engage and inspire potential and current students. As part of that effort, this individual will develop platform-specific strategies in consultation with the Director and in collaboration with designated colleagues. The Assistant Director also will create authentic, compelling, and persuasive content for use in recruiting and promotional efforts across platforms (print, web, digital, and social media) in the Division of Enrollment Management. In addition, the Assistant Director also will collaborate with University Marketing and Communications to evaluate trends in traffic to its website—and user choices while there—to identify and execute steps that enhance the site’s appeal and utility to key audiences at different stages of annual recruitment cycles. In addition, the Assistant Director will apply this information and other data to make and execute strategic recommendations for search engine optimization and targeted social media campaigns. This individual will play a significant role in recruitment efforts by applying experience, expertise, creativity, and insight to the Division’s outreach primarily to prospective students and their families. This position is eligible for hybrid/remote work arrangements.


ESSENTIAL FUNCTIONS

  • Develop platform-specific strategies and create engaging cross-promotional content across platforms in consultation with the director. Develop, edit, and manage print, web, social media, and other digital content across Enrollment Management’s direct mail, digital messaging, social media platforms and websites, including Undergraduate Admission, First-Year Experience and Family Programs, and University Financial Aid. Make recommendations to optimize efforts of campaigns for multiple stages of the recruitment and enrollment cycles. Vehicles include postcards, brochures, online newsletters, individual emails, web content updates, emails, presentations, and selected advertisements. When necessary, assist with content and design suggestions for print materials. (45%)
  • Provide leadership for strong adherence to brand guidelines. Understand and apply university brand guidelines to all efforts. Collaborate with University Marketing and Communications to evaluate website trends and performance. Track interactions and trends and formulate recommendations to increase engagement across all platforms. (6%)
  • Develop and execute a strategic approach to leveraging digital platforms and technology to engage and inspire potential and current students. Ensure all information is current, clear, and compelling; maintain and execute a web editing calendar for all sites for the division. Regularly update website content. Also responsible for timely/urgent content updates. (11%)
  • Develop and manage photo and video shoots. Produce and edit short (:30 or less) videos appropriate for posting to social media outlets, within email campaigns and on website. Provide basic photography and editing for print, social media content and email campaigns. Oversee organization of photography archives. (10%)
  • Monitor and administer Facebook, Instagram, and Twitter accounts for undergraduate admission, first-year experience and financial aid. Maintain content calendar and collaborate with departmental staff on content. Responsible for timely/urgent content updates. Monitor social media trends, tools, policies, and applications on behalf of the division. Recommend adjustments to social media strategies based on analytics. (10%)
  • Solicit competitive vendor bids: print, photography, promotional items, mailing services. Interact with outside vendors to schedule deliverables. Order and inspect materials from print vendors. (6%)
  • Collaborate with colleagues in University Marketing and Communications regarding web content, social media, graphic design, print production and photography/videography. (6%)
  • Assist in the development of integrated, large scale, long-term recruitment/marketing campaigns. (6%)


NONESSENTIAL FUNCTIONS

Perform other duties as assigned. (<1%)


CONTACTS

Department: Regular contact with all staff, especially marketing and communications staff.

University: Contact with faculty members; staff, especially University Marketing and Communications.

External: Contact with product vendors; freelance writers, editors, photographers, and graphic designers.

Students: Regular contact with student office workers, interns, tour guides, and student ambassadors.


SUPERVISORY RESPONSIBILITY

Supervise student employees i.e., interns, tour guides, and student ambassadors.


QUALIFICATIONS

Experience: 4 years related experience.

Education: Bachelor’s degree required; concentrations in communications, graphic design and/or marketing preferred.


REQUIRED SKILLS

  • Strong content knowledge and skills for communicating through multiple digital platforms and technology.
  • Basic understanding of design principles for social media and web content.
  • Experience with Adobe Creative Suite, Microsoft Office, video editing software
  • Outstanding written and oral communication skills.
  • Experience maintaining websites.
  • Experience updating basic web platforms (e.g., WordPress, Drupal, etc.-Drupal preferred).
  • Experience working as part of a team strongly preferred.
  • Ability to multitask, adjust priorities and meet deadlines.
  • Able to review data and analytics to provide strategic recommendations based on roles and responsibilities, goals established by the director.
  • Ability to meet consistent attendance.
  • Ability to interact with colleagues, supervisors and customers face to face.


WORKING CONDITIONS

Typical office setting, with meetings and activities in buildings throughout the campus. Must be available outside of traditional work hours for web and social media edits/updates on an as-needed basis.

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Company details

Headquarters

Cleveland, OH

Employee

5001 to 10000

Revenue

$1B to $5B (USD)

Industry

Education and Schools

Company Description
Case Western Reserve University (also known as Case Western Reserve, Case Western, Case, and CWRU) is a private research university in Cleveland, Ohio. The university was created in 1967 by the federation of Case Institute of Technology (founded in 1881 by Leonard Case Jr.) and Western Reserve University (founded in 1826 in the area that was once the Connecticut Western Reserve). TIME magazine described the merger as the creation of "Cleveland's Big-Leaguer" university.In U.S.
Company ratings
  • Overall
    4.0
  • Company & Benefits
    3.6 / 5
  • Culture & Values
    3.8 / 5
  • Career Opportunities
    3.3 / 5
  • Work/Life Balance
    3.8 / 5
  • Senior Management
    3.5 / 5
Company reviews
"Great job at top ranked university"
Current EmployeeWriter
I work as a temporary web writer but I love this place! My team could be more diverse, but as one of the few WOC I believe that I'm valued as a team member. The work can sometimes be a little stressful but all in all it's not bad at all. I love my supervisor and coworkers and I have great benefits. Plus CWRU is one of the top ranking universities in Ohio, so having that on my resume is a plus.
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Cons:

"Paid time off"
Former EmployeeDepartment Assistant
The extended paid time off during the winter and summer breaks are very thoughtful and help contribute to the work life balance. For instance the long break from the Wednesday during Christmas Eve until January 3 or 3 is very much appreciated every year.

"The Petty Bunch"
Former EmployeePolice Dispatcher
CWRU is a great place to work in it self. However, the dispatching department is not. Management and coworkers are very childish and petty. They tell on each other about any little mistake or misunderstanding. They all gossip about each other. This is why they can’t keep employees. It’s almost like they don’t want to by the way they terrorize and pick at new employees. I guess they enjoy working those 16hr shifts and having an inconsistent schedule since they’re always understaffed! 3 people quit in just the few months I was there. They will hire anyone, so only work here if you want the experience and certs needed for police dispatching.
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Cons:

"Overall good experience with limited growth"
Former EmployeeResearch Assistant
Overall this was a positive clinical research experience. There were many opportunities to learn about research and field work, as well as many opportunities to work with seasoned researchers. Being involved with CWRU was definitely a great way to strengthen some of my skill sets for future jobs. The main downsides, which were pretty big, were the low compensation (however, decent benefits) and limited growth opportunity due to the nature of the position, but I appreciated my experience during that time.
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